We started Curlestry with a simple idea-caring for curly hair shouldn’t feel complicated. After years of trying products that weighed our curls down or made wash day a chore, we decided to create something different: easy, effective, and reliable. Our goal has always been to make curl care feel natural, simple, and true to you. Healthy curls shouldn’t be hard work. We all have busy lives and we wanted to cut out the time, without compromising the results.